How We Generated 50 Bookings in a Month for a Beauty Business

Effekt Beauty Case Study

The Challenge

Effekt Beauty came to us to help increase their bookings and clientele. With no prior history of digital marketing (in a highly competitive industry), our biggest challenge was to establish their Meta and Google ads campaigns and create a solid foundation to build upon.

The Strategy

Our key strategy revolved around ensuring our ads were visually appealing and were speaking to our key target audience, which we identified as beauty-conscious women in and around the Rockhampton area, between the ages of 30-45.

Throughout the initial stages of this campaign, we split tested variations of our ads to gather data and to identify the creative content with the best performance, in terms of click through rates and bookings. Working closely with the Effekt team, we also welcomed feedback they received in the clinic to help us further refine the messaging of their ads.

The result? A clear boost in online bookings, and an increase in new clientele, many of whom have become regular visitors to the business.