Shining a Light on a Regional Solar Installation Business

GHE Case Study

The Client

The owner of GHE came to us to help grow his business – he had implemented digital advertising in the past to no avail, and was keen to get enquiries rolling in. With new solar power providers popping up in and around the local area, Geoffrey was keen for his business to stand out from the crowd.

The Challenge

Our first challenge was to create an efficient full-funnel marketing strategy. With a limited budget, it was essential that we were highly specific with our targeting in an already saturated industry.

The Strategy

Our first step was to create an effective landing page to direct our Google ads traffic to. By showcasing GHE’s unique selling points in easy to understand language, we made it an easy decision for potential clients to click through to get a quote.

We also conducted keyword and location research to identify exactly which keywords would work well for GHE. Once these were identified, we created a Google ads strategy centred around these keywords.

We deployed Facebook lead generation campaigns across Facebook and Instagram, with visually appealing graphics and considered audience targeting, with the aim to get the most leads for GHE at the cheapest cost possible.

To track the leads, we created an automation that automatically sent Geoffrey an email notification, and also sent this information to a Google Sheet for Geoffrey to refer back to. This was quite useful for Geoffrey as he was able to view all his leads and keep track of his points of contact with each lead, all in the one place.