Social Media Management

Organic social media is NOT dead!
In fact, we’d argue it’s just as important as it ever was, when it comes to building your brand.

The Problem

  • You don’t have the time

  • You’re getting no traction when you do post

  • You aren’t a wordsmith, a graphic designer or a photographer

  • Your competitors socials are on fire and yours are just… meh.

The Solution

Create brand awareness and a strong brand voice to connect with your community of clients and customers.

We do this on your behalf by creating compelling content, communicating sales and special offers (without sleazy sales captions!), and by treating everyone who engages with your accounts like a VIP.

Explore the benefits of well-considered social media

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There’s So Much More to It Than Pretty Pictures.

While you need to make sure your content is visually appealing and your message is clear, it’s also vitally important that your accounts are monitored, analysed, and a strategy developed to deliver higher levels of engagement, brand awareness and conversions.

With every new client, we do a deep dive into any existing content already on your platforms.

We then hand our findings over to our creative team so they can brainstorm ideas for growing your followers and increasing your engagement!

End the social media headache

Social media is the first thing to fall off the busy business owners plate. And when you do get around to posting? You um and ah about the caption and faff around with the graphic or photo. End this headache by outsourcing to Linchpin.

Always up to date

Linchpin keeps on top of all social media trends and algorithm updates, taking the guesswork out of social media. We stay on top of things, so you don’t have to.

Put your best foot forward online

With a talented team of copywriters, designers, photographers and social media specialists, your social media will look professional and connect with your target market.

Our Social Media Packages

Simple
Basic package

Perfect for businesses that are wanting to maintain a professional presence online but don't have goals for substantial growth.

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Weekly post on your chosen channels

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Monthly content plan for approval

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Monthly strategy call

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Monthly report

Standard
Our most popular package

Popular
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4 x posts per week on Facebook & Instagram

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Google Business Listing optimisation & management

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1 x Reel per week

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2 x Instagram story series per week

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Quarterly photoshoot

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Brand awareness & engagement advertising

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Monthly content plan for approval

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Monthly strategy call

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Monthly report

Advanced
3 accounts and extras

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5 x posts per week on Facebook & Instagram

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3 x posts per week on LinkedIn

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Google Business Listing optimisation & management

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2 x Reels per week

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3 x Instagram story series per week

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Quarterly photoshoot

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Brand awareness & engagement advertising

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Monthly content plan for approval

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Monthly strategy call

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Monthly report

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Dedicated social media manager

Have Questions?
We’ve Got Answers.

  • To start, we do an audit of your existing social media channels before creating a comprehensive strategy. Once this is established, we’ll create a month worth of content and provide you with a plan to approve before scheduling out your content and monitoring your social media. You’ll receive an in-depth monthly report with key insights and we’ll meet monthly to discuss what’s coming up for your business, and any new ideas we want to implement.

  • Posting on social media as a business serves multiple purposes, including:

    Brand awareness: Social media can help increase brand recognition and awareness by allowing businesses to showcase their products or services to a wider audience.

    Customer engagement: Social media provides a platform for businesses to engage with their customers and build relationships with them by responding to comments, messages, and reviews.

    Promotion: Social media can be used to promote new products or services, discounts, events, and other marketing campaigns.

    Reputation management: Social media allows businesses to monitor what people are saying about them and respond to negative comments or reviews in a timely manner.

    Audience insights: Social media provides businesses with valuable insights into their audience, including demographics, interests, and behaviour, which can help them refine their marketing strategies and improve their overall performance.

    Overall, social media can be an effective tool for businesses to connect with their audience, build brand awareness, and promote their products or services.

  • Organic social media posting and social media advertising are two different ways to use social media for business purposes.

    Organic social media posting refers to the practice of creating and sharing content on social media platforms without paying for distribution. Organic posts are typically created to engage with an existing audience, build brand awareness, and provide value to followers. These posts can include text, images, videos, or a combination of these, and can be shared on a business's social media profiles, such as their Facebook, Twitter, or Instagram pages.

    On the other hand, social media advertising refers to the practice of using paid advertising to reach a larger audience beyond a business's existing followers. Social media advertising can include various ad formats such as display ads, video ads, sponsored posts, and influencer marketing.

    With social media advertising, businesses can target specific demographics, interests, behaviours, and even retarget website visitors, to ensure their ads reach the right people. Additionally, social media advertising typically offers more detailed analytics, allowing businesses to track the performance of their ads, and adjust their campaigns accordingly.

    In summary: while organic social media posting is a more natural, free way to connect with existing followers and build brand awareness, social media advertising offers businesses the opportunity to reach a larger, targeted audience with more advanced features and analytics, albeit at a cost.

  • Great! The packages above are simply an indication of what can be done. We tailor all of our packages to our clients specific needs. Get in touch to discuss your goals and the best solution for you.

  • We monitor comments and take it on a case by case basis. There are several options:

    1) Hide the comment and block the user

    2) Respond to the comment

    3) Ignore the comment

    We wlll advise you on the best approach, depending on the context.

We’d love to work with you!

If you're interested in working with Linchpin, get in touch with us today to schedule a free consultation. Our team will work with you to identify your needs and goals, and create a customised plan of action to help you grow your business and achieve your desired results.