Social Media Advertising

If you don’t learn how to play the Social Media Advertising game, there’s a good chance you’ll be left behind.


The Problem

Gone are the days when TV and radio ads were your only avenues for advertising. Today, you need to reach your ideal customers where they are.

And where they are, is on social media.

The Solution

You have SO much data at your fingertips, and we can help you learn how to understand it, and more importantly, how to USE it.

We can tell you which platform to post on, when to post, which creative works best, and which keywords to include for best results.


Explore the benefits of social media advertising

It’s Hardly Surprising that Social Media Advertising Works.

Facebook has a global reach of almost 2.8 billion monthly users. That’s billion with a B! Of all the social media platforms, Facebook is the most far-reaching, in both geographic and demographic terms.

Over on Instagram, 1 billion people use the platform each month, with 50% of all Instagram users reporting that they had visited a website to purchase a product after seeing it on Instagram.

In 2020, Pinterest’s international monthly users rose to 361 million, a 46% increase from the previous year.

A relative newcomer to the world of social media advertising, TikTok is used by over 1.1 billion people worldwide. With users spending 95 minutes on average on TikTok each day, TikTok advertising is definitely worth considering.

Perhaps the dark horse of social media advertising, LinkedIn is one of the most trusted platforms (73% of people trust that Linkedin keeps their data secure, as opposed to 53% of Facebook users). 6 people are hired through an ad on LinkedIn EVERY MINUTE.

With social media advertising, you reach potential customers where they are. And where they are, now more than ever, is on their phones.

We help you create ads that stop the scroll, getting more eyes on your content and more potential customers into your sales funnel.

Top of funnel to bottom of funnel solutions

Reach your customers at every point in their buying journey with a well executed funnel strategy.

higher conversions

We optimise campaigns to increase your enquiries at the best cost per purchase or lead, at the lowest price.

Better Creative & Copy

Our team ensure your advertising copy and creative cuts through the noise, resulting in a lower cost per sale and better quality scores on your campaigns.

You’ve Probably Heard People Talk About Marketing Funnels, But Do You Understand How They Work?

In a nutshell: Paid advertising acts as a top-of-funnel activity, attracting new customers and strengthening brand recognition with those already familiar with your business.

Think about a funnel. The top is much wider than the middle, and the bottom of the funnel is quite narrow.

Digital advertising acts as the TOP of the funnel, grabbing the attention and interest of potential buyers and clients, so that the middle of the funnel can then differentiate between the tyre-kickers and those with the intent to buy.

We fill the top of your funnel with ads that target a specific demographic, lookalike audiences or simply those who live in a certain area. This allows us to collect the data we need to refine our demographics and our strategy. We start broad then get specific, letting the data guide our next steps.

Our Social Media
Advertising Prices

Service-Business Advertising

From $1200 +GST

Social media advertising can be highly effective for service-based businesses by allowing them to target their ideal audience with precision. By using social media platforms like Facebook, Instagram, and LinkedIn, service providers can increase brand awareness, drive traffic to their website, and ultimately generate more leads and conversions. Additionally, social media advertising provides businesses with valuable insights and data on consumer behavior, enabling them to refine their marketing strategies for optimal results.

Account Audit & Custom Strategy

Campaign Setup and Ongoing Optimisation

Monthly Strategy Call

Monthly Report and Insights (not just a bunch of numbers!)

Ecommerce Advertising

From $1600 +GST

Social media advertising can help ecommerce businesses make more sales by providing a targeted and cost-effective way to reach potential customers. By using social media platforms, businesses can create ads that are tailored to specific demographics, interests, and behaviors, increasing the likelihood of conversion. Additionally, social media advertising allows businesses to track and measure the success of their campaigns in real-time, allowing for optimization and further refinement of their advertising strategy.

Campaign Setup and Ongoing Optimisation

Monthly Strategy Call

Monthly Report and Insights (not just a bunch of numbers!)

Have Questions?
We’ve Got Answers.

We’d Love to Work with You!

If you're interested in working with Linchpin Digital, get in touch with us today to schedule a free consultation. Our team will work with you to identify your needs and goals, and create a customised plan of action to help you grow your business and achieve your desired results.