Social Media Advertising

Between algorithm changes, incorrect targeting, incomplete sales funnels and websites that don’t convert, there are a number of factors that go into a digital ads campaign that may impact your results.

One of the biggest issues we see is brands trying to grow before they have a proper sales funnel in place.

Before we take you on as a client, we audit your sales funnel to ensure you have all the necessary elements in place to succeed. We’re invested in seeing our clients succeed, so if vital pieces of that sales funnel are missing, we provide the support and advice to make sure those pieces are in place before any advertising commences.

At Linchpin, we’re experts in social media advertising. We focus heavily on data and establishing high rates of Return on Ad Spend, and we have a proven track record of revenue-increasing results.

We love nothing more than to get results for our clients.

We dissect your ad campaigns to make those small changes that get big results, optimising your campaigns to get them in front of qualified buyers.

We create your ads from scratch for you, using images and copy that have been proven to convert. and we monitor your campaign to ensure that if something goes wrong, we have you covered.

As industry experts, we know how far in advance you should start your ad campaign, and we often see opportunities that you may otherwise miss.

Our packages are affordable, our ads are effective and can make a real difference to your bottom line.

When it comes to your Facebook advertising strategy, there's one key area you need to focus on: what do you want your ad campaigns to achieve? Ad space is obtained using an auction system and the cost of each click (CPC) depends in part on how competitive the market is.

We make sure that your budget is allocated wisely, performing A/B testing, so your ads match up with customer profiles better, reaching the people most likely to engage with your business.

Depending on your goals, we recommend no less than $500 per month in ad spend to generate meaningful results.

Social media advertising refers to paid promotions on social media platforms, where businesses pay to have their ads or sponsored content displayed to targeted audiences. This form of advertising is more targeted, and it is easier to measure its impact through metrics such as click-through rates, conversions, and engagement.

Organic social media management involves creating and sharing content on social media platforms that are not sponsored or promoted. Organic social media management focuses on building relationships with an audience and creating a brand personality through engaging content, and it can help businesses to grow their following and increase brand awareness. It is more difficult to measure the impact of organic social media management, but it can help to build long-term relationships with customers and promote brand loyalty.

Overall, social media advertising and organic social media management are both important for businesses that want to have a strong presence on social media. A combination of both strategies can help businesses to reach new customers and build lasting relationships with their audience.

We often support our clients with the advertising side of things while they focus on the day-to-day posting, however many of our clients choose to have us manage both their organic social media management and social media advertising.

We offer advertising services on:

• Facebook

• Instagram

• Pinterest

• TikTok

• Youtube

Once you’ve received a proposal and signed your contract, we’ll do a deep dive into your businesses, creating a thorough audit and strategy.

We then set up your campaigns and tracking before providing you with your ad creative and copy for approval.

Once we have access to all assets required, this is approximately a one-week turn around process.