Google Advertising

Where do people turn to when they need a solution? Google.
Unlock the full potential of your business using the world’s biggest search engine.

The Problem

You want to be found on Google. Preferably ahead of your competitors in terms of rankings, with enough relevant information to make your business the obvious choice.

The Solution

There are many ways to skin a cat, so to speak. A quick and incredibly measurable solution is Google advertising. Another option is Search Engine Optimisation.

Explore how it works

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Get Ahead with Google Advertising.

Your BUSINESS DESERVES TO BE FOUND.

What do you do when you want to look up a business, product or service? You Google it. 

There’s an art and a science to knowing which search terms to use to achieve maximum results, and while the process is straightforward, it does require skill and experience to get it right.

Whether you want to boost your sales, increase brand awareness or retain your top-tier customers, our Google Ads packages can help you to achieve your desired goals.

Google Ads drive qualified traffic to your website, attract more quality leads, and increase eCommerce sales.

SHOW UP WHEN YOUR CUSTOMERS
NEED YOU THE MOST

Be front and centre when someone is highly motivated to solve their problem (of which, you have a solution to).

ATTRACT BETTER CLIENTS

You may be getting a fantastic cost per click or click through rate, but are they the right people?

HIGHER CONVERSIONS

At the end of the day, what’s the point in advertising unless it converts to new business? All of our campaigns are conversion focused so you get the best return on investment.

But How Does it Work?

Google Ads, previously known as Google AdWords, allows advertisers to bid on certain keywords in order for their ads to appear in Google’s search results. The advertiser pays per click or per impression.

Advertisers bid on keywords or search terms, and the winners of that bid show up on the top of the search results page, on YouTube videos, or on relevant websites, depending on the type of campaign selected. Not sure what sort of campaign to set up? We’ll take care of that for you.

The success of your campaign depends on a number of factors: the quality of the keywords selected, whether the ad copy and call to action is optimised, and the quality of your landing page.

A good Google Ads campaign involves constant attention. It’s not set-and-forget. If you’re not seeing your agency taking action to improve results month on month, maybe it’s time to partner with an agency that takes your results seriously.

We Make it Simple to be
Found on Google.

Google Search Advertising
Ideal for local & service-based businesses

From $1200 + GST

The fastest way for your business to be found on Google. Great for service-based businsses. Appear at the top of the search results for terms of your choosing. Encourage calls and drive traffic to your website.

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Research & custom strategy

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Campaign setup & ongoing optimisation

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Dedicated Google expert

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Monthly strategy call

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Monthly report (not just a bunch of numbers!)

Have Questions?
We’ve Got Answers.

  • We offer:

    Google search ads

    Google Shopping Ads

    Youtube Ads

    Google display ads

  • For ecommerce businesses, we love Google shopping campaigns, as you reach an audience with the highest intent; that is, they’re actively looking for the product you sell.

    For local, service-based businesses, we love Google search, utilising your location and Google business listing.

    Ultimately, Linchpin creates a strategy suitable for your business and goals.

  • Depending on your target audience, we may also incorporate the smaller search engine, Bing. We’ll discuss your goals, assess the digital landscape of your industry, and create a strategy tailored to your business and target customer.

  • We are happy to provide an obligation free audit to identify your opportunities.

    Switching agencies to us is easy! We have streamlined the onboarding and transfer process to be seamless and stress-free for our clients.

    Many of our current clients have switched to us from other agencies, and the process has been a breeze.

  • Reason #1: Your ad group isn’t focused

    The more relevant your ad is to a user’s search, the higher you’ll rank in paid search results. If your ad groups have keywords that aren’t closely related, your ads may not perform as well as you’d like. Our Google ads team know which keywords and combinations will get your ads seen by your target customers.


    Reason #2: Your ad copy isn't optimised

    Writing copy that converts isn’t as easy as it looks. Learning how to optimise an ad to rank highly in paid search results takes time and skill.

    Not a wordsmith? Not to worry! Our team has you covered.


    Reason #3: Your landing page isn’t...landing

    If you’re directing potential customers to a site or platform that isn’t optimised for sales, your ad performance may fall a little flat.

    Before we begin, we audit every aspect of our clients’ sales funnel – including websites and landing pages – to make sure you’re giving yourself the best chance of being seen.

  • As with most things in digital marketing land, what you’ll need to spend will depend on a number of factors, such as the amount of competition in your industry, your location, and the quality of your ads and landing page.

    At Linchpin, we understand the complexities of developing a digital marketing strategy. Our team has extensive knowledge and experience in helping businesses running Google Ads.

    We work with you, empowering you to make informed decisions that maximise return on investment – no matter what your business size or industry. Plus, our team perform regular optimisations, based on changes in consumer behaviour and market trends, so your results will remain consistent over time!

  • While Google Ads can be a powerful marketing tool, competitors engaging in underhanded tactics such as ‘click fraud’ could cause businesses to incur unwanted costs.

    Fortunately, the search engine giant has put measures into place that actively prevent fraudulent clicks and impressions from affecting account data - meaning you won't even have to pay for them!

    However should suspicious activity raise any flags with our Google Ads management team, we provide the option of submitting an investigative Click Quality Form. Rest assured though, if anything untoward arises you're safe in Google's (and Linchpin’s!) capable hands!

  • Maximising your Google Ads campaign's return on investment (ROI) requires a strategic approach to ad targeting, messaging and landing page experience.

    To calculate ROI you'll compare the revenue generated from ads against their cost - with an example being; if $1,000 was spent, earning a return of $3,000, the ROI is 200%.

    At Linchpin we understand that reaching optimum levels of profitability can take time so our team is dedicated to help determine what level is required for success while monitoring other vital metrics such as click-through rate (CTR), conversion rates & cost per acquisition (CPA).

  • Some of the industries and business types that often see success with Google Ads include:

    E-commerce: Online retailers can use Google Ads to promote specific products or their entire product range to relevant audiences, using targeted keywords and product listing ads.

    Local businesses: Small businesses with a local customer base can use Google Ads to target customers in their local area, using location-based targeting options.

    B2B companies: Business-to-business companies can use Google Ads to target specific industries or job titles, using targeted keywords and demographic targeting options.

    Service-based businesses: Businesses that offer services, such as law firms or home cleaning services, can use Google Ads to target people searching for their services with specific keywords.

    App-based businesses: App developers can use Google Ads to promote their app to relevant audiences, using app install ads and other mobile-specific ad formats.

    Ultimately, any business can use Google Ads as long as they have a clear understanding of their target audience, business goals, and have a well-crafted ad campaign.

We’d Love to Work with You!

If you're interested in working with Linchpin Digital, get in touch with us today to schedule a free consultation. Our team will work with you to identify your needs and goals, and create a customised plan of action to help you grow your business and achieve your desired results.