How a Revamped Website Changed the Game for this Well-Established Local Business

The Client

Ultimate Alfresco is a local construction company that designs and builds a variety of outdoor living structures for their clients. From patios to poolside entertaining areas, their work is not only gorgeous, but built to last.

The Challenge

Ultimate Alfresco’s website wasn’t converting as well as they wanted it to, and they wanted to uplevel their organic social media to be more representative of their work. They also wanted a solid strategy driving their paid advertising efforts, and enlisted our help to increase their qualified leads through Facebook advertising.

The Strategy

Working with our Web Developer, Randy, our copywriter undertook a complete overhaul of the website copy, and created additional content for important pages that were previously missing.

Our creative team created a series of content pillars to ensure that each aspect of the business was represented: product spotlights, finished projects, before and afters, team photos, vendor highlights, in progress, testimonials and in-house design. This allowed us to showcase the business in the best possible light, and ensure that potential clients understood the various options available to them.

Once these essential aspects were in place, our ads team created a strategy designed to capture qualified leads; people located within the local service area who were not only interested in having an alfresco installed on their property, but also keen and motivated to get the process started.

The Results

Randy keeps the Ultimate Alfresco site up and running, monitoring uptime and backups, addressing any issues as they arise. When a missed enquiry can cost tens of thousands of dollars, this is a vital part of the work we do for our client.

Ultimate Alfresco’s social media accounts continue to grow steadily each month, years after our work with the team began. Our creative team takes care of capturing and creating content, and our paid ads team continue to kick goals when it comes to getting good leads at a low cost per result.

This team effort by us allows the Ultimate Alfresco team to focus on what they do best – designing outdoor living spaces for the people of Albury Wodonga and surrounds.