A+ Results for an Online Fitness Membership

The A Life Case Study

The Client

The A Life focuses on ‘The Movement Of Every-Body’, equipping their clients with mindful movements to energise, relax and strengthen their bodies. As an in-person service-based business, they were particularly affected by COVID-19. Keen to focus on growing their online revenue through membership based classes, The A Life retained Linchpin Digital to assist them with their digital marketing efforts.

The Challenge

With many local healthcare businesses creating virtual memberships and at-home videos, our challenge was to cut through the noise of a saturated market. With no previous advertising data to draw from in the realm of sign-up ads, we faced the challenge (and opportunity) of starting from scratch.

The Strategy

Using a free 5 day challenge as a lead magnet, we focused on generating leads and building brand awareness. Through an integrated digital strategy, we deployed ads across Facebook, Instagram and Tiktok, each targeting different parts of the consumer funnel. This enabled us to dive deep into key target markets in order to get the most out of a limited budget.