How We Grew Online Beauty Product Sales by 471% from the Previous Year

La Bella Medispa Case Study

The Client

LaBella is a full service medispa with two venues operating in regional New South Wales. With the team offering state of the art beauty treatments, they have no problem filling their appointment books. However, their online sales were disappointing, considering the success of the business overall. Recognising the potential for increased online sales, and having struggled in the past with previous agencies overpromising and underdelivering, the LaBella team had clear goals in mind.

The Challenge

The biggest challenge we faced was standing out in this already heavily competitive industry. We identified over 100 local competitors selling the same products, at similar price points. We also had limited prior campaign history to learn from, which while challenging, gave us a relatively clean slate to work with.

The Strategy

To get some quick runs on the board, we focused on the local market. While aware of the LaBella brand and physical locations, many locals weren’t aware of their online store. We created ads on Facebook and Google showcasing the online store, highlighting their free delivery offer. Those campaigns were then scaled to target the entire Australian market and effectively compete with the likes of Chemist Warehouse, Adore Beauty and Mecca, albeit on a very limited budget.

Once data baselines were achieved with those campaigns, we continued to scale, ensuring all campaigns were optimised towards our targeted ROAS. We continued experimenting with different types of creative content, in particular User Generated Content. The data gathered enabled us to ascertain which content performed exceptionally well, and to run product-specific ads on Google, which delivered the best ROAS.

This strategy helped us to successfully compete with the big players in the market, and to achieve fantastic results for our client.