How we achieved a 50x ROAS for this small Aussie business creating planners for teachers nation-wide.
How it started (August) vs how it's going (December)
We started with a ROAS of 3.16 and achieved a 54.19 ROAS in just four months.
The Client
Zivia Designs is a teacher-led stationery brand, providing stylish and comprehensive planners via their website. They are the first Australian teacher planner business to make professionally printed planners, and they keep their products fun and functional with new editions each year.
The Client
Zivia Designs is a teacher-led stationery brand, providing stylish and comprehensive planners via their website. They are the first Australian teacher planner business to make professionally printed planners, and they keep their products fun and functional with new editions each year.
The Challenge
Zivia came to us with the desire to boost website traffic and ultimately sales- particularly important as sales are exclusively through their website, with no additional stockists or in-store distributors. As a first-time user to paid ads, the Zivia team intended to only use Facebook ads as their primary platform, but under our recommendation opened up to Google ads as well – a clever decision which led to great returns down the line!
The Strategy
For a business like Zivia Designs, positioned in a niche market with exclusively online distribution, it was important to scale our ad campaign slowly to ensure maximum impact. Warming up our target audience with consistent exposure to the Zivia brand over the last few months of the year allowed us to capitalise on the Christmas season with 643 orders placed in December generating $50,000 in revenue in that month alone.
The Strategy
For a business like Zivia Designs, positioned in a niche market with exclusively online distribution, it was important to scale our ad campaign slowly to ensure maximum impact. Warming up our target audience with consistent exposure to the Zivia brand over the last few months of the year allowed us to capitalise on the Christmas season with 643 orders placed in December generating $50,000 in revenue in that month alone.
The Results
We also used our months of lead up to collate data and determine the most effective platforms for sales, shifting budget towards Google to maximise return.
Stats
285% increase
Add to carts
538% increase
Purchases
655% decrease
Cost per purchase
