The A Life - growing an online fitness membership base
The Client
The A Life focuses on ‘The Movement Of Every-Body’, showcasing mindful movements to energise, relax and strengthen your body. As a healthcare business, they were particularly hard-stuck by COVID-19 which caused them to pivot on growing their revenue online through membership based classes.
The Client
The A Life focuses on ‘The Movement Of Every-Body’, showcasing mindful movements to energise, relax and strengthen your body. As a healthcare business, they were particularly hard-stuck by COVID-19 which caused them to pivot on growing their revenue online through membership based classes.
The Challenge
With the online marketplace surrounded by virtual at home trainer videos and memberships, we had to cut through the market to obtain a competitive advantage. With never having run ads previously to obtain signups, we didn’t have any prior data to learn from.
Although their content had a ‘virality’ aspect to it, none of the viewers, followers and engagers were actually signing up to their program. We also saw that not many people are willing to pay $43 per fortnight for a movement/osteo membership.
The Strategy
We focused on generating as many leads as possible for their lead magnet, which was a FREE 5 day challenge allowing the consumer to get a snippet of what The A Life was all about. We formed an integrated social strategy, running ads on Facebook, Instagram and Tiktok, which targeted all parts of the consumer funnel. Through our information gathering sessions with The A Life, we dived deeper into the key target market in order to get the most out of a limited budget.
We then focused on generating as many leads as possible for our top and middle of the funnel audiences and once they were accustomed to The A Life, we retargeted them with the membership ads which helped generate a recurring revenue stream of over $36,000 per year which they never had before.
The Strategy
We focused on generating as many leads as possible for their lead magnet, which was a FREE 5 day challenge allowing the consumer to get a snippet of what The A Life was all about. We formed an integrated social strategy, running ads on Facebook, Instagram and Tiktok, which targeted all parts of the consumer funnel. Through our information gathering sessions with The A Life, we dived deeper into the key target market in order to get the most out of a limited budget.
We then focused on generating as many leads as possible for our top and middle of the funnel audiences and once they were accustomed to The A Life, we retargeted them with the membership ads which helped generate a recurring revenue stream of over $36,000 per year which they never had before.
The Results
Numbers
541
Total Leads
$3.68
Cost Per Lead
41 new students
Total Sales
$48
Cost Per New Student
