We focused on generating as many leads as possible for their lead magnet, which was a FREE 5 day challenge allowing the consumer to get a snippet of what The A Life was all about. We formed an integrated social strategy, running ads on Facebook, Instagram and Tiktok, which targeted all parts of the consumer funnel. Through our information gathering sessions with The A Life, we dived deeper into the key target market in order to get the most out of a limited budget.
We then focused on generating as many leads as possible for our top and middle of the funnel audiences and once they were accustomed to The A Life, we retargeted them with the membership ads which helped generate a recurring revenue stream of over $36,000 per year which they never had before.