Generating leads for a publishing company
Stats
175
Total Leads
112,445
Total Impressions
19,669
Total Reach
1,432
Total Click Throughs
17,307
Post Engagement
Stats
175
Total Leads
112,445
Total Impressions
19,669
Total Reach
1,432
Total Click Throughs
17,307
Post Engagement
The Client
Ocean Reeve is Australia’s leading independent book publisher. They are an award-winning company whose mission is to get the most out of the author. Seeking to increase leads for a membership program, Ocean Reeve came to us for help with Facebook ads.
The Client
Ocean Reeve is Australia’s leading independent book publisher. They are an award-winning company whose mission is to get the most out of the author. Seeking to increase leads for a membership program, Ocean Reeve came to us for help with Facebook ads.
The Challenge
With an extremely niche target audience that is highly industry-specific, they required a campaign with significant cut-through to reach its best demographic. One of the biggest challenges we faced was how can we get their message across without sounding ‘boring’ or too ‘jargony’.
The Strategy
The creative assets we used were important to our success. With limited creative direction from the client, we analysed their social media accounts and found that ‘superhero’ themed posts were particularly highly engaging. Using this as an ad concept, we created uniqueness and catchiness in our ad creatives.
Their video testimonials helped to tap into our target effectively, engaging their attention. Our targeted placement on the Facebook News feed and refinement of optimal conversion times further helped to boost the number of prospects reached.
The Strategy
The creative assets we used were important to our success. With limited creative direction from the client, we analysed their social media accounts and found that ‘superhero’ themed posts were particularly highly engaging. Using this as an ad concept, we created uniqueness and catchiness in our ad creatives.
Their video testimonials helped to tap into our target effectively, engaging their attention. Our targeted placement on the Facebook News feed and refinement of optimal conversion times further helped to boost the number of prospects reached.
The Results
With a reach of nearly 20,000, this campaign generated 1,432 clicks through to the Ocean Reeve website. Ultimately, we were able to produce 175 high quality leads, helping Ocean Reeve scale their membership program successfully.
